Ulricehamn with its picturesque town centre is ideal for a relaxing shoppingtour in a pleasant atmosphere. You may also enjoy something to eat or drink in one of the cafés or restaurants.

15km south of Ulricehamn you will find Gällstad. For decades this area has produced top quality textiles and is now associated with first-class brands such as Bola, Kriss, Ivanhoe, Umbro, Seger and Mover. The factory outlets have always attracted a large crowd of bargainhunters.

The mail-order centre of "Knalleland" has put Borås on the map. Knalleland has apx 90 stores with all types of goods on sale. It has about 6 million visitors every year so whatever you are looking for, you will probably find it here.  

In the town centre you will enjoy varied shopping with just the right blend of small shops. And why not rest your legs for a while in one of the cosy cafés? They offer great coffe and tasteful pastries. 

You will also find the H&M Rowells factory outlet as well as Hööks Horse tack in the outskirts of Borås and if you want to buy jewellery for a bargain, you must visit Dalsjöfors.